Kỷ nguyên mới trong kinh doanh mang tới bởi AI | Amazon Global Selling Vietnam | EP 117

Introduction 0:00

The podcast, hosted by Tu An from Viet Nam Innovators Digast, explores how a new generation of Vietnamese entrepreneurs is shifting the country's image from a manufacturing hub to a creator of global brands. The series aims to make Vietnam a leading online export center, promote brand building, and help businesses use AI as a 'co-founder'.

Guest Experts 1:08

Four experts join: Chi Trang (Amazon Ads marketing manager for Asia), Chi Nha Y (CEO of furniture brand Thi Oi), Chi Megan (Amazon business development manager), and Anh Hon True (COO of Innova Solution). They discuss barriers and AI solutions for global expansion.

Barriers to Global Expansion 2:44

Chi Megan identifies three main barriers: lack of market insight (understanding end customers), cross-border operations (logistics, inventory, customer service), and brand building (requires capital and marketing expertise). Positive signs include businesses using technology and AI to overcome these barriers.

How AI Removes Barriers 5:30

Chi Trang explains that AI helps understand customer insights quickly, enabling product innovation and adaptation to changing behaviors. AI also automates operations like product research, listing optimization, advertising, and supply chain management.

From 'Made in Vietnam' to 'Created by Vietnam' 7:09

Chi Nha Y notes that Vietnamese manufacturers traditionally focused on OEM, lacking understanding of end users. E-commerce platforms like Amazon now allow direct customer contact, enabling product innovation and value creation. This shift moves from 'Made in Vietnam' to 'Created by Vietnam'.

AI for Customer Insight and Branding 10:14

Chi Trang highlights two AI impacts: 1) Customer insight tools like Product Opportunity Explorer analyze billions of interactions to find market gaps. 2) Branding tools like Creative Agent generate localized creative assets (images, videos, A+ content) quickly, allowing small teams to compete globally.

AI in Operations 14:48

Chi Megan reports that by 2025, 12 million listings were created by Creative AI, with 90% seller adoption. Amazon's new generation of seller tools integrates AI for execution, not just advice. Sellers can give commands to automate tasks like inventory management and scenario planning.

Real-World Examples 19:29

Examples include Sanchet (created 1,000 listings quickly using Creative AI), SH House (used Am Demand to select products for the US market), and inventory management tools that predict restocking needs. AI also enables scenario analysis for expanding to new markets.

Amazon Marketing Cloud and DSP 27:14

Amazon S MCP connects with ChatGPT/Claude to automate advertising via natural language commands. AMC acts as a CDP, aggregating customer journey data for precise targeting. Amazon DSP allows ads across Amazon's ecosystem and partner sites, targeting based on events like the World Cup.

Case Study: Vina Cafe 31:41

Vina Cafe used Amazon S MCP to manage over 1,000 campaigns, reducing ad costs by 20% and increasing revenue by over 10% through AI-driven automation.

AI as a Co-Founder 32:49

Experts view AI as a co-founder that helps identify opportunities, understand customers, build brands, and handle operations. This allows small teams to compete globally and focus on product innovation.

Conclusion 34:36

AI revolutionizes business, enabling Vietnamese businesses to understand international customers and build true brands. 'Made in Vietnam' puts the country on the map; 'Created by Vietnam' ensures sustainable global presence.